Nürnberg, October 2025
Three days full of innovation, exchange, and new ideas: it-sa – Home of IT Security 2025 has once again demonstrated that IT security is no longer just a technical discipline, but a crucial success factor for companies in a digitally connected world.
Right in the thick of things: synaforce, represented by the sales team led by Marcel Sternkopf and Alexander Weber. We spoke to Marcel about his impressions, current trends, and the growing importance of partnerships in the field of cybersecurity.
“Cybersecurity is no longer an option—it's fundamental to business.”
“What always impresses me about it-sa,” begins Marcel Sternkopf, “is the dynamism. You immediately notice that the industry is in a state of constant change—but today, this change is being approached more strategically. In the past, IT security was often reactive. Today, it is an integral part of corporate planning.”
Especially in times of increasing digitalization and hybrid IT structures, it is crucial to think about security concepts holistically:
“We are seeing that cybersecurity is no longer understood merely as a protective shield, but as an enabler. Companies that integrate their security architecture with their digital strategy at an early stage can implement innovations faster and more securely.”
Insights from the trade fair: AI, automation, and zero trust
Topics such as artificial intelligence in threat detection, automated response systems, and zero trust architectures dominated it-sa 2025. For Marcel Sternkopf, these are not buzzwords, but concrete building blocks for the future:
“AI-supported solutions help us detect threats faster and respond in a more targeted manner. At the same time, we must not forget the human factor. The best technology is useless if there is a lack of security awareness in the company.”
It is precisely this triad—technology, processes, people—that runs like a common thread through the discussions and presentations at the trade fair.
synaforce focuses on customized security concepts that combine precisely these levels: from secure cloud and hosting environments to awareness measures and compliance strategies.
Partnerships as the key to security
A central theme at the synaforce booth was collaboration with partners such as Hornetsecurity, TEHTRIS, and Fortinet.
“Strong partnerships are the backbone of effective cybersecurity today,” emphasizes Sternkopf. "No single provider can cover the complex threat scenarios alone. By working together, we pool our expertise, technologies, and best practices—and thus create real added value for our customers."
This cooperative approach is also reflected in the projects that synaforce implements together with its partners: from endpoint protection and Security Operations Center (SOC) services to cloud security frameworks for medium-sized companies.
Looking ahead: Security as a continuous process
At the end of our conversation, one thing is clear: Cybersecurity is not a one-off project, but a continuous process – and it-sa is the ideal place to continue thinking about this process together.
“We're taking a lot of ideas home with us,” says Sternkopf. “Our goal is to translate these ideas into concrete solutions – and to support our customers in remaining secure, flexible, and innovative tomorrow.”
Conclusion: The future of IT security is networked, intelligent, and human
it-sa 2025 has shown that the IT security industry is evolving from reactive defense to a proactive, integrative security culture.
synaforce sees itself as a partner accompanying this transformation—with a clear focus on security, partnership, and innovation.
“Cybersecurity is not a product. It is a promise – to our customers, their data, and their future,” Marcel Sternkopf concludes.
#synaforce #itsa2025 #cybersecurity #partnership #innovation
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