synaforce Roadshow 2025 – Motorsport, Partnership & Digital Perspectives

17.12.2025

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The 2025 season of the Porsche Mobil 1 Supercup and the Porsche Sixt Carrera Cup Germany will remain in the memories of motorsport fans for a long time to come – and for synaforce, it marks an intense chapter in our roadshow series, which we have been accompanying for many years as part of the race weekends.

As one of the main sponsors of Proton Huber Competition, we were not only present at the track, but also worked with partners and customers to bring the connection between performance sports and high-end IT to life.

A look back at the season – excitement, success, and the thrill of motorsport

The 2025 season was a strong one for Proton Huber Competition on several levels: the team maintained its positions in the Porsche Mobil 1 Supercup, regularly achieved top-10 results, and performed consistently and competitively throughout the races. In the Porsche Sixt Carrera Cup Germany, the Bavarians shone with outstanding performances: multiple overall victories, strong rookie results, and a dramatic finale at Hockenheim, where Robert de Haan won the championship title and Sacha Norden dominated the rookie classification.

Robert de Haan staged an impressive comeback in the season finale: after arriving in Hockenheim trailing in the standings, he took the lead in the overall standings with two strong races – and was crowned champion of the 2025 Carrera Cup Germany. At the same time, Sacha Norden confirmed his dominance in the rookie standings with further victories and a strong season.

Huber Racing, the origin of the joint Proton Huber Competition team, can look back on an impressive team history and has been competing very successfully in the one-make cup for years now – with several race victories and consistent involvement in the series.

 

Roadshow 2025: Why motorsports and technology belong together

Our synaforce Roadshow 2025 once again used the motorsports stage in 2025 to convey technology insights and innovations through personal exchange. Motorsports thrive on dynamism, precision, and performance—values that also characterize our customers' digital infrastructure and IT services.

During the race weekends, customers, partners, and experts came together in a relaxed, inspiring atmosphere to gather ideas, discuss trends, and jointly develop solutions for current challenges – whether in the areas of cybersecurity, managed services, KRITIS compliance, or AI-supported applications.

Through meetings at the track, roundtable discussions, and many informal conversations, a common picture emerged: performance, reliability, and partnership-based collaboration are not only crucial in motorsports—they are also at the core of our IT approach.

 

The connection between synaforce, Huber Racing, and motorsport

What makes the collaboration between synaforce and Proton Huber Competition so special is their clear shared focus:

  • Passion for performance—on the track and in IT
  • Focus on precision, safety, and technology
  • Team spirit and resilience even in “moments of crisis”
  • Continuous development and commitment

These values connect motorsport with the digital world and form a unique framework in which innovation and relationships grow in equal measure.

 

End of the 2025 season – Thank you & outlook

The season finale of the Porsche Sixt Carrera Cup Germany marks the end of an exciting and informative roadshow season for synaforce. We would like to thank our partners, customers, and everyone involved for the many inspiring encounters, open exchanges, and shared experiences along Europe's race tracks.

The 2025 season has shown that digitalization and motorsport are more than just metaphors for speed and technology. They stand for teamwork, precision, and the passion to pursue every goal with total commitment.

We look forward to new challenges in 2026 – both on and off the track.

 

#synaforce #motorsport #roadshow2025