synaforce strengthens its presence in Switzerland

With Stephan Ging, synaforce gains a strong personality for the Swiss market. As the new CEO Switzerland, he will take over responsibility for the establishment and expansion of the company in Switzerland with immediate effect. “I am delighted to be part of ServerBase AG and to further develop it within Synaforce,” says Stephan Ging. In doing so, he is placing a clear focus on people, partnerships, and responsibly designed digitalization.

Who is Stephan Ging?

Stephan Ging has been active in the Swiss ICT market for many years. In various management and sales roles, he has helped companies translate complex technology projects into real business success. What sets him apart is his combination of:

• a deep understanding of infrastructure, cloud, and security,
• many years of experience in building sales organizations,
• and a clear stance: technology is only as good as its ability to truly advance people and companies.

“In the end, it's never just about bits and bytes—it's about enabling organizations to operate reliably, grow, and dare to innovate. I see my job as listening, understanding, and then taking the right steps together with our customers and partners,” says Stephan Ging.

Consultative selling instead of pure product sales

Anyone who works with Stephan quickly realizes that he does not see himself as a traditional “salesperson,” but rather as a trusted advisor. Consultative selling—that is, an advisory, partnership-based sales approach—is not just a buzzword for him, but something he puts into practice every day.

For him, this primarily includes:

• Honest advice on equal terms: Which solution really fits the business model?
• Long-term perspectives instead of short-term deals
• Transparent communication – especially when “no” is the better answer

He sees a great responsibility, particularly in the areas of cloud, hosting, cybersecurity, and digital sovereignty: Customers must be able to rely on decisions being viable, explainable, and sustainable.

Why Stephan Ging and synaforce are a good fit

synaforce aims to offer reliable, high-performance cloud and hosting solutions for businesses, critical infrastructures, and especially for managed service providers (MSPs) and IT service providers. With its entry into the Swiss market—and the integration of ServerBase AG with its awesome.cloud platform—the next phase of growth has begun.

In this environment, Stephan Ging plays a key role as CEO Switzerland:

• He is responsible for bridging the gap between technology and the market.
• He works with customers and partners to develop scalable models for MSPs and IT service providers.
• He positions synaforce in Switzerland as a reliable, long-term partner for demanding cloud and hosting scenarios.

“The combination of synaforce's strong infrastructure and expertise and the awesome.cloud platform opens up enormous opportunities for us in Switzerland. My goal is to shape these opportunities in such a way that our customers and partners benefit measurably – whether through greater efficiency, higher security, or genuine relief for their teams,” emphasizes Stephan Ging.

Leadership with clarity and proximity

As a manager, Stephan attaches particular importance to transparency, clarity, and proximity to the teams. In his view, good decisions are made where:

• Expertise and market knowledge come together,
• different perspectives are heard,
• and teams have the freedom to develop solutions independently.

For the Swiss location, this means that Stephan will not only represent synaforce externally, but also create internal structures that enable both growth and quality.

Welcome to synaforce, Stephan!

With Stephan Ging, synaforce gains not only an experienced manager, but above all a personality who stands for responsible digitalization, partnership-based sales, and genuine customer proximity.

#synaforce #innovation #switzerland