Today’s customers want digital shopping experiences, while modern online shops and data-based marketing activities boost sales. Retailers therefore depend on efficient IT infrastructures in order to benefit from these advantages. Synaforce offers retailers comprehensive solutions in this area with its 360-degree services.
Retailers benefit hugely from the new possibilities unlocked by digitalization. Today, customers want different digital shopping experiences combined with over-arching services that retailers can offer them at stationary sites, which are still popular with consumers. Retailers can extend their potential sales market significantly with their own online presence and shop and thus boost sales markedly. At the same time, data supplied by customers unlock new possibilities for targeted marketing activities.
In order to exploit these advantages fully, retailers need efficient IT systems and advanced applications in order to stay abreast of the latest trends. However, small and medium-size retailers especially are challenged by the fact that larger competitors outstrip them by far in terms of digital possibilities and resources. They cannot operate extensive IT infrastructure themselves or develop their own software solutions to improve the customer shopping experience. Support is provided by experienced IT service providers like Synaforce and its portfolio.
Synaforce's comprehensive services
With its 360-degree services, the high-end data center solution provider supports all areas of retailers’ in-house IT. If they like, retailers can outsource their entire IT infrastructure to Synaforce’s award-winning certified data centers. They benefit from advanced technical facilities, they have constant access to the latest innovations, and at the same time, save money and resources. In addition, together with Synaforce, customers can team up with the app developer ChallTell Solutions to develop an improved user experience, which can be operated both on premises or in the cloud.
Practical support for a medium-size retail company
For example, Synaforce effectively supports the food retailer Xaver Troiber e.K. with comprehensive services and customized software solutions. The delicatessen producer has been plying its artisanal business with regional and certified products since 1968. Synaforce carried out the migration of the complete IT infrastructure for the customer to its modern data center at Hofkirchen, from where it manages the entire server landscape. In addition, the high-end data center solution provider supplies all software licenses via SPLA and hosts the Citrix terminal server for all the office and ERP applications. Along with the full range of managed services, Synaforce provides remote and local user help desks and ensures secure VPN connections between the customer’s sites and the connected data center as hosting site for the company’s entire IT environment. In addition, Synaforce provides perfected security solutions for the company’s entire IT environment; it provides support for new IT projects, and offers comprehensive asset and license management.
